Live virtual · Wednesday, December 9, 2026 · 9 AM–6 PM ET
Your best nightshouldn't be an accident.
If you're the one responsible for getting people through the door, bring your calendar, your numbers, and the event that keeps giving you trouble. Leave with the next 90 days planned.
DateWednesday
December 9, 2026
December 9, 2026
Time9:00 AM–6:00 PM ET
AccessLive online
Join from anywhere
Join from anywhere
Conference starts in
--Days
--Hours
--Minutes
--Seconds
Bring your calendar and your numbers.
Leave with the next 90 days planned.
Your day. Your next move.
From another event to a repeatable plan.
Before the event
Every night needs a crowd. Too much of the work starts from scratch.
You, after the event
A sharper event concept, promotion priorities, break-even questions and a follow-up plan to develop with your team.
Scroll through the five topics. You set the pace.
Get ready to take customers
Find the operational gaps and financial questions to resolve before they cost you an opening night.
Book and program the right entertainment
Understand booking costs, promoter relationships, and programming choices before you commit.
Build the room
Connect sound, lighting, visuals, and layout to the experience your guests actually have.
Fill the room
Build an audience you own and connect your branding, media, and promotions to ticket sales.
Use AI and keep guests coming back
Plan service around the show and give the crowd in front of you a reason to return.
You, after the event
Your next move starts here.
A sharper event concept, promotion priorities, break-even questions and a follow-up plan to develop with your team.
- A sharper event concept and promotion priorities
- Break-even questions for your next night
- A guest follow-up plan to develop with your team
What's really going wrong
The DJ usually isn't the problem
Starting from scratch every time is
One night hits. The next one doesn't. Promo starts late. Talent gets booked off follower count. Nobody can tell you the break-even number without opening three spreadsheets. By the next morning, all that guest attention is gone.
That's what this conference fixes. You'll work through what goes on the calendar, how people hear about it, how the night pays, what happens in the room, and how you get guests back.
01
Every event starts from scratch
02
Promotion starts when the flyer is ready
03
Talent gets picked on hype, not ticket-buying demand
04
Break-even gets discussed after money is spent
05
Guest data disappears after the event
Wednesday's schedule
One day. Five topics.
Build a better night
Every topic follows the same rhythm: 30-minute fireside with Felix, five simultaneous 30-minute talks, then 30-minute speed networking. Choose one talk per topic. All times Eastern.
Topic 01
Is Your Venue Ready to Open the Doors?
Make the opening decisions that give your venue a stronger start.
01 · Fireside chat
Moderator: Felix Sama
David Klemt · Akram Charni · Francisco Hans Alarco · Omarie Williams
02 · Five concurrent talks · Choose one room
- Room 1 · 9:30–10:00 AMValidated opportunity before signingDavid Klemt
- Room 2 · 9:30–10:00 AMSystem works, steps in orderSharon Sin
- Room 3 · 9:30–10:00 AMMenus and staffing readyAkram Charni
- Room 4 · 9:30–10:00 AMSafety net for the first few monthsFrancisco Hans Alarco · Omarie Williams
- Room 5 · 9:30–10:00 AMOpening with control, getting open is not the winMichael Carrera · Kim Reilly
90 min live block
03 · 10:00–10:30 AMSpeed networkingMeet fellow attendees before the next session.
Topic 02
Is Your Venue Entertainment Ready? Booking & Programming
Includes a brief Grab My DJ preview with Felix during the fireside.
01 · Fireside chat
Moderator: Felix Sama
Kim Reilly · Tony Hernandez · Michael Carrera · Vito Raneri · Ricky Archer
02 · Five concurrent talks · Choose one room
- Room 1 · 11:00–11:30 AMWho to book and what to pay them: DJs and live bandsKim Reilly · Alexandra Silva Labarr
- Room 2 · 11:00–11:30 AMBooking mistakes that cost you moneyMichael Carrera · Vito Raneri
- Room 3 · 11:00–11:30 AMOwning your crowd vs. renting one from a promoterAmir Boctor · Ross Williams
- Room 4 · 11:00–11:30 AMTheme programming and the different types of crowdsRicky Archer · Felix Sama
- Room 5 · 11:00–11:30 AMBooking out the room: weddings, private events, after hours, specialty partiesTony Hernandez · Sammy
90 min live block
03 · 11:30 AM–12:00 PMSpeed networkingMeet fellow attendees before the next session.
Topic 03
The Room Itself: Sound, Lights & Visuals
Build the room around the entertainment and the guest experience.
01 · Fireside chat
Moderator: Felix Sama
DJ LS ONE · Sammy · Tony Velez · Ani Phearce · Lewis Martinee
02 · Five concurrent talks · Choose one room
- Room 1 · 12:30–1:00 PMSoundDJ LS ONE
- Room 2 · 12:30–1:00 PMLightingSammy
- Room 3 · 12:30–1:00 PMVisuals and screensTony Velez
- Room 4 · 12:30–1:00 PMStaging and layoutTony Hernandez
- Room 5 · 12:30–1:00 PMRoom energyAni Phearce · Lewis Martinee · Felix Sama
90 min live block
03 · 1:00–1:30 PMSpeed networkingMeet fellow attendees before the next session.
Topic 04
Filling the Room: Marketing & Promotions
Build an audience you own and give people a reason to choose your night.
01 · Fireside chat
Moderator: Felix Sama
Frank Morejon · Alexandra Silva Labarr · Kim Reilly · Marlene Stein · Cris Pimentel · Miranda Motlow · Michael Carrera
02 · Five concurrent talks · Choose one room
- Room 1 · 2:00–2:30 PMBranding, websites and social media engagementFrank Morejon · Cris Pimentel
- Room 2 · 2:00–2:30 PMMedia and attention, social media influencers and celebritiesAlexandra Silva Labarr · Miranda Motlow
- Room 3 · 2:00–2:30 PMEvents that sell tickets and ticketing platformsKim Reilly · Michael Carrera
- Room 4 · 2:00–2:30 PMCapturing media footage for your venueMarlene Stein · David Klemt
- Room 5 · 2:00–2:30 PMOwn your crowd: building a list that fills slow nightsFelix Sama · Ross Williams
90 min live block
03 · 2:30–3:00 PMSpeed networkingMeet fellow attendees before the next session.
Topic 05
AI and the Experience: Customers Who Come Back
Turn the night into a reason to return.
01 · Fireside chat
Moderator: Felix Sama
Sharon Sin · Ross Williams · Amir Boctor · Akram Charni · Lewis Martinee · DJ LS ONE · Ani Phearce
02 · Five concurrent talks · Choose one room
- Room 1 · 3:30–4:00 PMAI tools and POS systems for venuesSharon Sin
- Room 2 · 3:30–4:00 PMThe new drink landscape: older crowd vs. younger crowdAmir Boctor · Akram Charni
- Room 3 · 3:30–4:00 PMWhy guests come back: the right experienceRoss Williams · DJ LS ONE
- Room 4 · 3:30–4:00 PMThe restaurant that becomes a night spotAni Phearce · David Klemt
- Room 5 · 3:30–4:00 PMBroadcasting live from the venue on socialsFelix Sama · Lewis Martinee
90 min live block
03 · 4:00–4:30 PMSpeed networkingMeet fellow attendees before the next session.
Live closing workshop · Felix Sama & Carlos Vazquez
30 minTurn today’s decisions into your next 90 days
Optional · Stay and connect
60 minSpeaker Expo & Open Networking
Keep the conversations going. Explore speaker resources, services and offers in the Expo, and reconnect with the people you met throughout the day.
Hosts + guest speakers
People who know the room
Meet the operators, promoters, marketers, and venue specialists leading the day. Guest profiles will appear as the lineup is confirmed.
Register for the live conference
Host
Felix Sama
Sama Entertainment
DJ · Event Operator · Promoter
Co-host
Carlos Vazquez
Miami Marketer
Revenue Engine Architect · Event Producer
Conference thesis
A packed room is never one tactic. It's the right night, the right demand, and the right experience working together.
25 guest-speaker seats
Meet the first speakers joining us. We’re still finalizing the rest of the lineup.
Guest speaker
Ani Phearce
Guest speaker
Cris Pimentel
Brand Strategist & Business Coach, Founder of Haus of Fuschia
Guest speaker
David Klemt
Guest speaker
Lewis Martinee
Guest speaker
Omarie Williams
Funderwrote
Founder & Capital Advisor
Guest speaker
Ricky Archer
Guest speaker
Akram Charni
Nikki Beach Miami
Restaurant Consultant
Guest speaker
Amir Boctor
Ambrosia Cafe & Hookah Lounge
Owner · Hallandale
Guest speaker
Kim Reilly
Seaside Music Management · Offshore Talent Agency
Entertainment Executive · Founder
Guest speaker
Vito Raneri
Guest speaker
Miranda Motlow
Motlow Pro Media
Founder & Executive Producer
Guest speaker
Alexandra Silva Labarr
Xandra Marketing & PR · TPN Community
TEDx Speaker · Author · Founder
Photo pending
Guest speaker
Frank Morejon
Photo pending
Confirmation pending
Marlene Stein
NYBA
Photo pending
Guest speaker
Michael Carrera
Miami concert promoter
Photo pending
Guest speaker
Tony Hernandez
Photo pending
Guest speaker
Francisco Hans Alarco
The Genisus Group LLC
CEO
Photo pending
Guest speaker
Sammy
Photo pending
Guest speaker
Tony Velez
Photo pending
Guest speaker
Ross Williams
Photo pending
Guest speaker
Sharon Sin
Owner.com
Partnerships Manager
Photo pending
Guest speaker
DJ LS ONE
LS Music Group, LLC
Guest speaker
To be announced
Guest speaker
To be announced
Guest speaker
To be announced
How the day moves
A full day built around your venue
Five 90-minute topics take you from venue readiness to customers who come back. Each combines a fireside chat, your choice of five concurrent talks, and speed networking. Close with next steps at 4:30 PM, then stay for the optional Speaker Expo at 5 PM.
Follow the journey
Work through readiness, booking, the room, promotion, and the guest experience in sequence.
Go deeper
Explore each topic with the people who know the work.
Leave with next steps
Bring the day together in a closing workshop focused on your next 90 days.
What you'll have by the end of the day
Five things you can use tomorrow morning
No inspiration dump. No PDF you'll never open again. You'll build these as the day moves.
1
A sharper event concept
A night your market can recognize, explain, and choose.
2
A 30-day demand calendar
The promotion sequence that starts before the flyer hits.
3
A break-even map
The attendance and revenue numbers your event must hit.
4
A live-night control plan
The decisions, roles, and signals that keep the room moving.
5
A seven-day return campaign
The follow-up that turns one visit into another sale.
Built for the person accountable for the room
If ticket sales land on your desk, you belong here
- You own or operate an entertainment-led venue
- Your calendar depends on DJs, bands, ticketed nights, or themed programming
- Your space generally holds 150+ guests
- You control programming, marketing, or revenue decisions
- You want a repeatable quarterly system, not one lucky night
- Fans looking for a music festival or DJ stream
- Venues where live programming is not a growth lever
- Operators looking for a magic flyer or one-click tactic
- People with no influence over the calendar, budget, or guest experience
- Anyone unwilling to work from the numbers
The brands behind better nights
Sponsors & partners
For the tools, services, and teams that help entertainment venues bring people through the door.
Sponsor lineup
Announcements coming soon
Does your brand belong in the room?
Connect with us about sponsoring Pack The Place Conference.
Straight answers
Everything you need before you register
Wednesday, December 9, 2026. Five 90-minute topic blocks. A closing workshop. Optional Speaker Expo & Open Networking from 5–6 PM.
01When is Pack The Place Conference?+
Wednesday, December 9, 2026. The live virtual program runs 9:00 AM–5:00 PM ET, followed by optional Speaker Expo & Open Networking from 5:00–6:00 PM ET.
02Is this an in-person event?+
No. Pack The Place Conference is a live virtual experience built so venue operators can join from anywhere without stepping away from the business for several days.
03Who should attend?+
Owners, operating partners, general managers, event directors, and entertainment decision-makers at venues that rely on programming, promotion, talent, and live guest experience. Most will operate spaces with 150+ capacity.
04Is it only for nightclubs?+
No. The program is for entertainment-led venues: nightclubs, live-music rooms, event spaces, hospitality concepts, and other operators whose growth depends on getting the right people into the room.
05Will recordings be included?+
Replay videos are an optional add-on you can choose right after you get your ticket. Your order page shows exactly what is included before you pay.
06What happens after I register?+
You get an order confirmation by email, your event page to plan the day, and your joining link before Wednesday, December 9.
Plan your next packed night
Your next packed nightstarts here
Join us online Wednesday, December 9, 2026, from 9:00 AM–6:00 PM ET. Check ticket availability and review your options before completing your order.
View ticket options Your ticket is confirmed only after your order is complete.